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Understanding the larger environment in which furniture, work process, space planning, emerging technology and cultural attitudes exist, is critical to the design process. This contextual sensitivity imbues design with deeper meaning beyond the seasonal whims of fashion-driven solutions. The showroom is an invaluable tool to illustrate this context to customers. It is the most experiential extension of the brand—the touchpoint. It’s an opportunity to create an enriching and memorable experience through the insightful combination of product, architectural space, materials, finishes, lighting and music.

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